I was recently interviewed by John Golden, CEO of Huthwaite, for his Business Insight podcast series. We talked about Social Networks and Social CRM in the context of sales effectiveness, and I spoke a little about Dealmaker Pulse, our recent…
You better nail it – each step of the way
It’s been two weeks since my last post, and that’s quite a bit longer than usual for me. I’ve been on the road visiting existing TAS Group customers and new prospects. While I never look forward to spending so much time…
Becoming a Trusted Advisor
During the recent economic turmoil, what happened was not so much a recession as a fundamental restructuring of the economic order. This is a good thing! It has forced us once more to focus on true difference versus positioned differentiation. …
Book Review: Delivering Happiness by Tony Hsieh (CEO of Zappos)
This is a fabulous book! Tony Hsieh (pronounced Shay), CEO of the phenomenally successful online shoe and clothing retailer Zappos, shares his perspective about what I think of as more about the ‘happiness of pursuit’ more than the ‘pursuit of happiness’.…
Book Review: SNAP Selling – Jill Konrath
There’s no question that everyone, including your customers, is increasingly busy. Last year’s cost-cutting has resulted in organizations trying to get by with fewer resources. As the economy has begun to improve, the ‘mot juste’ for corporations is productivity, and…
For Customers, ‘Broken’ is More Urgent Than ‘Better’
We can all get so excited by our products that we forget that the customer doesn’t really care. When we’re looking elsewhere, we overlook what the customer really cares about. We’re aimed at what’s possible while the customer is focused…





